Monday, February 9, 2009
Resolutions: A Month Late and 3.8 Billion Short
Friday, February 6, 2009
Phelps, Kellogg’s — and a Boycott?
Mark Baynes
Chief Marketing Officer
+1.269.961.2561
mark.baynes@kellogg.com
Kellogg Company
1 Kellogg Sq
Battle Creek, MI 49016-3599
My letter is below. Please join me in ending this bullshit.
Dear Mr. Baynes:
It has come to my attention that you will no longer be endorsing 14-time gold metal Olympian Michael Phelps due to his perceived recreational use of marijuana. Although I understand you may simply be saving face, you have lost a customer. As a recreational pot smoker myself, I enjoy eating your cereals when I have the 'munchies' as they say; from here on out I will dine soley on the puffed rices and sugar of your competitors. Re-instating his endorsement and a public appology might convince me otherwise. I am an active blogger and activist and will encourage my readers to follow suite. Thank you for your time, and please find the additional time to see the error of your ways.
Your former consumer,
{My Name}




